几大门户网站相继开发了微博并开始了一场“圈地”运动，随着注册高峰地过去，微博之争也从扩大用户群变为了维持和活跃用户，“用户活跃度”几个字变为一个衡量微博网站竞争力的重要因素。目前，研究微博活跃度的文章不多，从传播学角度出发进行研究的文章数量并不多。本文以“用户活跃度”为研究重点，以新浪微博为例，运用了传播学的“使用与满足”理论研究了微博的市场状况，并提出了如何提升活跃度的相关思考。

    本文意在通过抓取“活跃度”这个关系微博未来存亡的量词，运用消费者的“使用和满足”理论来研究目前如火如茶的微博。通过对活跃度的研究，将有利于我们把握微博的运营和发展趋势，给发展中的微博运营商提供可供参考的的意见和思路。

 

 

 

 

 

 

 

 

 

 

 

    Several major portals have developed a microblogging and began a "enclosure" campaign, with the registration peak in the past, microblogging dispute from the expansion of the user base into a maintenance and active users, "user activity" a few words Into a measure of microblogging site competitiveness of the important factors. At present, there are few articles on the microblogging activity, and there are not many articles from the perspective of communication. In this paper, the "user activity" as the research focus, taking Sina microblogging as an example, the use of communication "use and satisfaction" theory of microblogging market conditions, and how to enhance the relevance of the relevant thinking.

    This article intends to grasp the "active degree" of the relationship between the microblogging future survival of the quantifier, the use of consumer "use and satisfaction" theory to study the current fire, such as tea microblogging. Through the study of the degree of activity, will help us grasp the microblogging operations and development trends, to the development of microblogging operators to provide reference for the views and ideas.

The study of the degree of activity on the Internet users themselves more profound understanding and understanding of the impact of the network environment is also very significant, can indirectly play a change in people's consumption habits and consumption patterns. So that users more clearly understand their own network platform consumer demand, reasonable planning their own network of life, more scientific release and sharing of information.

 

Keywords: microblogging; user; activity; analysis