本论文以曲周县供电公司电力市场营销管理为研究对象，首先分析了电力市场营销相关理论概念及特点，通过调查问卷、实地走访曲周县供电公司，了解公司营销方式及相关数据，通过多维度的立体分析方法确定研究区域内供电市场面临的主要问题，并对其基本营销方案进行深入研究。其次，通过 SWOT分析法及 PEST 分析法对曲周县供电公司电力市场内、外部环境进行分析。根据曲周县用电市场特点，对曲周县供电公司进行了用电市场细分及目标市场定位。最后从产品、价格、渠道、促销、人员、有形展示、过程等角度提出改进曲周县供电公司电力市场营销可行性措施，从服务创新、开拓市场、新兴业务、营销精益化、营销体制、营销智能化、营销队伍等方面提出保障措施，旨在不断提高其营销的有效性，不断完善供电公司的市场营销策略，使其在社会发展和国民经济发展中取得更好的社会效益和经济效益，得到社会广泛认可，更好的服务地方经济。
As energy, electricity plays an important role in social and national economicdevelopment With the development of society and the advancement of power reform,the monopoly of power supply companies on selling power will be broken eventually
At the same time, opportunities and challenges coexist, the demand for electricity asclean energy increases day by day Therefore, it is of great practical significance tostudy the marketing strategy of power supply enterprises
This thesis takes power marketing management of quzhou power supplycompany as the research object Firstly, it analyzes the relevant theoretical conceptsand characteristics of power marketing Through field visits, it learned about thecompany's marketing methods and relevant data, and analyzed the marketing statusand existing problems of quzhou county power supply company from multipleperspectives Secondly, the internal and external environment of power market ofquzhou power supply company is analyzed through SWOT analysis and PESTanalysis According to the characteristics of quzhou county electricity market, thepower supply company of quzhou county has carried on electricity marketsegmentation and target market positioning Finally from product, price, channel,promotion, personnel, tangible demonstration and process improvement of quzhoucounty electric power marketing of power supply company feasibility measures areput forward From the service innovation, market development, emerging businessand marketing lean, marketing system, marketing intelligence, marketing team, partyconstruction service, it proposes safeguard measures which aimed at constantlyimproving the effectiveness of its marketing and the marketing strategy of the powersupply company So that it has achieved better social and economic benefits in socialand national economic development which has been widely recognized by thesociety and better served local economy
Keywords: the company of power supply in quzhou county ;the marketing ofelectricity; the strategy of marketing
