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新媒体背景下大学生的志愿服务参与研究
当下的数字时代，人们获取讯息、相互交流、分享心情等活动，都可以通过新媒体来完成。不知不觉间，微信等新媒体已然成为搭建志愿服务信息化的重要平台。随着科技的 发展，我国新媒体越来越新受到人们的关注，逐渐成为人们关注的焦点。面对技术进步，传播方式也发生了改变，是的新媒体在业界日趋繁荣。大学生志愿服务也逐渐深入人心，让在新媒体下志愿服务有着更好的发展。
新媒体时代的到来，互联网的强大传播效应和影响力已经大大超越了传统媒体，社会思潮与高校育人环境都发生了深刻的变化。新媒体对于我国当代大学生志愿服务精神培育的影响是显而易见的。新媒体技术为人们提供了更加广阔的服务平台，能更快捷及时地凝聚更多正能量，但也给大学生志愿服务带来了一定的挑战。为了能够更好适应新媒体环境下的志愿服务需求，加强新媒体对大学生志愿服务精神培育正向的引导，各大高校应该加大力度进行大学生志愿服务工作的对策研究，帮助大学生建立新的工作理念、提升媒体素养。
关键词：新媒体;培育;大学生;志愿服务
The current digital age, access to information, exchange, share feelings and other activities can be carried out by the new media. Unwittingly, WeChat and other new media to build voluntary service has become an important platform for information technology. With the development of science and technology, China's new media more and more new people's attention, becoming the focus of attention. Faced with technological advances, mode of transmission has changed, the new media industry is booming. College Students volunteer service has been widely accepted also make voluntary service in new media has a better development.
Arrival of the new media age, the spread of powerful effect and influence of the Internet has been far beyond the traditional media, social thoughts and university education environment has undergone profound changes. New Media for Contemporary College Students Volunteer Service Spirit Of influence is obvious. New media technology for people to provide a broader service platform, more efficient and timely manner to gather more positive energy, but also to the students volunteer service brings some challenges. In order to better adapt to the needs of volunteer services under the new media environment, strengthening the new media to foster a positive spirit of volunteer university students guidance, major colleges and universities should intensify efforts to carry out volunteer work Students countermeasures research, help students build new working concept, improve media literacy.
Keywords: new media; cultivate; college students; volunteer service
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