|
|
随着信息技术高速发展与进步，网络已进入万千家庭。它正影响和改变人民生活的各个方面。与此同时，电子商务不断壮大。网上购物已经成为人们生活必不可少的一部分。电子商务迅速发展改变了传统行业模式以及商机。越来越多的人积极踊跃投身于电子商务。但值得注意的是，一些学校附近的文具店商家鲜有通过电子商务平台对自己的商品进行销售，使得自己的销售额进一步提升，达到营销目的。此次论文设计通过淘宝这一电商平台进行文具网店运营，改变传统文具店铺的经营模式。通过市场调研、制定推广方案和营销策略等一系列过程，提高自己网店的竞争力，获得更多利润。
本文对文具市场进行分析调研，了解行业受众人群特点；分析文具市场，制定符合个性文具的方案策划以及实施方式；通过该网店的建设，实现个性文具网络推广，拓宽销售渠道；增加文具产品销量，提高网店知名度，实现网店利润增加；运用所学知识，对此次毕业设计进行总结完善。
关键词：文具行业；淘宝；网店；规划；运营；推广
With the rapid development and progress of information technology, the network has entered thousands of families. It is affecting and changing all aspects of people's lives. At the same time, e-commerce continues to grow. Online shopping has become an essential part of people's lives. The rapid development of e-commerce has changed the traditional industry model and business opportunities. More and more people are actively engaged in e-commerce. But it is worth noting that some of the stationery stores near the school rarely sell their products through the e-commerce platform, so that their sales further improve, to achieve marketing purposes. This paper is designed to carry out stationery network through Taobao, an e-commerce platform. Store operation, changing the business model of traditional stationery stores. Through market research, develop promotion plan and marketing strategy and a series of processes, improve their own online shop competitiveness, more profits.
This paper analyzes and investigates the stationery market to understand the characteristics of the industry audience, analyzes the stationery market, and formulates the plan and implementation mode of the individualized stationery. Through the construction of the online store, to achieve personalized stationery network promotion, broaden sales channels； increase the sales of stationery products, improve the popularity of online stores, achieve increased profits of online stores； use the knowledge learned to sum up and improve the graduation design.
Keywords: stationery industry； Taobao； online shop； planning； operation； promotion
目 录
