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论手绘POP海报版式和字体设计
学 号：
学生姓名：
系 部： 信息工程系
专 业： 电脑艺术设计
班 级：
指导教师：
株洲职业技术学院教务处制
目 录
摘要·····················································I
1.手绘POP字体及版式的种类·······························7
1.1pop运营范围广泛····································8
1.2pop成本预算及市场利润······························9
1.3 pop广告的范围·····································10
1.4 pop广告的形式·····································10
1.5 pop广告色彩理念···································11
1.6据有无品牌而加以区分······························12
1.7 本章小结 ·········································12
2. POP广告中的海报字体···································14
2.1字体比例 ··········································14
2.2 字体装饰和编排····································14
2.3 pop的制作形式及POP的应用 ························14
2.4 字体设计画法······································15
2.5 本章小结··········································16
3. POP广告设计与制作····································18
3.1线条的练习········································18
3.2 pop的整体编排·····································19
3.3 本章小结 ·········································20
4. 手绘POP海报的版式与消费者心理························22
4.1 pop的制作形式·····································22
4.2 pop市场形式·······································23
4.3 pop版式处理·······································26
4.4版式设计··········································27
结论 ··················································29
参考文献 ··············································30
后记 ··················································31
